Medical tourism was once deemed a growing industry globally ; however , recently , it has been said that the numbers of medical tourists are either static or falling , which is an indication that Korea should figure out ways to revitalize the industry.With the support of the Korean government , medical centers are trying to market themselves as a medical hub to other countries.Since medical treatment costs more than that of nearby medical tourism destinations , staying competitive is a challenging task. Thus , the Korean medical tourism industry must find fields where they can stand above the other destinations and try to develop and provide what tourists are expecting to obtain internationally.Also , the Korean medical tourism industry should determine what factors influence the choice of a medical tourism destination to attract tourists by extending the medical tourism industry to the Lao People’s Democratic Republic .
This Study aims to identify the factors that influence the descision of prospective medical tourists regarding their choice of destination. The prupose of identifying these factors is to assist decision-makers in developing plans and astrategies that will be successful in promoting medical tourism in the Lao People’s Democratic Republic.
APPROVAL STAGE