PROJECT TEAM

The project will be delivered by Ms. Myungju Yeo, MBA who is the expert in medical tourism with many years of experience.

Project team will comprise of a team from Concordia University as well as a team from Laos. Additionally another team will comprise from Korea with regard to the business development activities. However, this is not yet finalized by the parties to this project. Details of the project team will be confirmed with the names of the team members once more details are obtained.

Led by

Ms. Myungju Yeo, MBA

  • Founder and CEO at Solomon Education (Genius and Brain Training)
  • Former CEO at Gratia Boutique Resort
  • Honorary Dean of the Energy-bio Department at Seoul National University of Technology and Science
  • Host of the radio show “Mrs. Yeo’s daily life talk show” at Gangwon traffic radiocast
  • Poet affiliated with Busan Women’s Literary Association
  • Deputy Dean at Korea Police Department (Operated by Republic of Korea Police Department)
  • Honorary Vice President at National Information Society of Korea
  • Specially appointed professor at Seoul National University of Technology and Science (Department of Energy-bio)
  • Visiting Professor at JEI University (Department of Hotel and Hospitality Management)
  • Romanian Honorary Consul to Korea

Researcher

Sanida Xomsihapanya Cathy

PROJECT CONCEPT

This feasibility study report is done, in-line with the Concept Paper submitted by The Concordia International University (CIU). Concept paper was submitted in September 2019 and was approved by the Ministry Of Health, Lao People’s Democratic Republic.

International Hospital and School of Medicine

Concept of this project is to build a International Hospital and School Of Medicine for international health education and practice. CIU will be committing a considerable amount of energy to cooperation with Korean hospitals to secure the faculty members and facilities needed for the proposed project.

Specialized Medical Systems

Aesthetic surgery

This is an essential component of plastic surgery and includes facial and body aesthetic surgery.

Burn surgery

This includes Acute burn surgery and reconstructive burn surgery. Acute burn surgery refers to the treatment immediately after a burn. Reconstructive burn surgery happens after the burn wounds have healed

Craniofacial surgery

This is twofold; pediatric and adult craniofacial surgery. First category revolves around the treatment of congenital anomalies of the craniofacial skeleton and soft tissues, such as cleft lip and palate, craniosynostosis, and pediatric fractures. The second category deals mostly with fractures

Hand surgery

Hand surgery is concerned with acute injuries and chronic diseases of the hand and wrist, correction of congenital malformations of the upper extremities, and peripheral nerve problems (such as brachial plexus injuries or carpal tunnel syndrome

Microsurgery

Microsurgery is generally concerned with the reconstruction of missing tissues by transferring a piece of tissue to the reconstruction site and reconnecting blood vessels.

Pediatric plastic surgery

Children often face medical issues very different from the experiences of an adult patient. Many birth defects or syndromes present at birth are best treated in childhood, and pediatric plastic surgeons specialize in treating these conditions in children.

Other beauty cosmetic therapy or surgeries

Laos and Korea

South East Asian countries recently have become a hub for such surgeries and welcome a lot of medical tourists to their countries. While countries like Thailand, Singapore and Malaysia are in the forefront in such treatments, Laos as a country has not tapped into this field. Furthermore, Korea has one of the largest numbers of plastic and cosmetic treatments done in the world. This includes both local and international clients. However, in Laos there is no significant attention paid towards this industry irrespective of the potential the industry has in the country. International demand for cosmetic and plastic surgery is expected to be increased in future. Thus, CIU in conjunction with the Ministry of Health in Laos is expected to launch this project.

Vision

It is also expected to exploit the increasing number of Medical Tourists towards the South Asian countries on yearly basis.  By promoting the medical tourism, it is considered to expand the investment for hotel and tourism in the future.

There are three challenges that level up the healthcare industry as per the Ministry of Health and Ministry of Advanced Education (higher education).  Comparative study will identify the factors Influencing Medical Tourism: A Case Study in the initial industry development from 2010 to 2015 in Seoul, South Korea and Implementation of the medical tourism in Lao People’s Democratic Republic.

These challenges are:

  • International standard medical equipment and facilities;
  • nternational standard faculty members;
  • A wide range of medical workers and clients to create the medical community.

In light of the three (3) challenges described above, CIU will commit a considerable amount of energy to cooperation with Korean hospitals in order to secure the faculty members and facilities needed for the proposed project.

Vision of this project is to contribute to overcome the three challenges identified to the maximum possible level.

It is expected that once the project is fully completed below mentioned services will be available for medical tourists, medical students and general public.

  • Foreign doctor practicing programs
  • International medical student programs (practical & theory) and graduation
  • Teaching hospital
  • Specialized hospital services: Aesthetic Surgery, Burn surgery, cranial facial surgery, hand surgery, microsurgery, pediatric plastic surgery, other beauty cosmetic therapy or surgeries

Aim

The aim of this study is to identify the factors that influence the decision of prospective medical tourists regarding their choice of destination. The purpose of identifying these factors is to assist decision-makers in developing plans and strategies that will be successful in promoting medical tourism in Loa People’s Democratic Republic.

Objectives

This study aims to meet the following objectives:

  1. To determine factors that motivate people to engage in medical tourism
  2. To determine the factors that influence the information search of prospective medical tourists; and
  3. To specify criteria that prospective medical tourists use to evaluate alternative medical tourism destinations.
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